Wednesday, 17 October 2012

The B.Y.O.D Tsunami is coming to shore

Wikipedia defines the principal generation mechanism (or cause) of a tsunami as the displacement of a substantial volume of water or perturbation of the sea.  A wave that is not affected by regular tides or currents, rather the opposite cause, a disruptive event that is sustained by gravity.  Usually Tsunamis are caused by an  earthquake, landslide or in rare cases a meteorite.

You are probably wondering why I am giving you a Geography lesson, scratching your wondering what my point is.  

The warning beacons are ringing loud and clear -  B.Y.O.D is coming to shore.

The Tsunami aka B.Y.O.D is showing signs of strengthening and may have passed the point of no return.  B.Y.O.D is s a business environment that of employees are encouraged to personally own and use a mobile device or devices in their place of work.  They are allowed access privileged company resources such as email, wifil, file servers and are encouraged to engage with customer, friends and potential clients via their device while at work.

Coming straight from Mobile Business Briefing article

The number of smartphones in use worldwide has topped 1 billion, according to new figures released today by Strategy Analytics.

The research firm says the milestone was reached in Q3, 16 years after the first smartphone was launched in 1996. It predicts that the next billion will be achieved in less than three years (by 2015).

“We estimate one in seven of the world’s population owned a smartphone in the third quarter of 2012,” said Neil Mawston, Executive Director at Strategy Analytics.

But he added that smartphone penetration is still relatively low: “Most of the world does not yet own a smartphone and there remains huge scope for future growth, particularly in emerging markets such as China, India and Africa.”

“The world’s first modern smartphone, the Nokia Communicator, was introduced in 1996 [and] Nokia remained a dominant force in smartphones for over a decade until the arrival of Apple’s iconic iPhone in 2007,” added senior analyst Scott Bicheno.

The firm calculates that the number of smartphones in use worldwide reached 1.038 billion units in Q3, up from 708 million in the same quarter a year ago.