The car merchandising app strikes again

      Process is the key to online merchandising...Period.  The internet and all of its changes over the last five to ten years has and will continue to transform the way in which consumers and retailers communicate online with potential buyers.  This exciting transformation has resulted in a heightened awareness of fundamental strategies that will allow business transactions to occur based on the way in which your business merchandises the items you are advertising online.

Are the days of multiple competing listings sites that rely on volume of ads and web-traffic coming to an end?  Is the relevancy meter on?  What are the search engines really looking for ?

All great questions and I am sure that there are thousands of experts that have great answers to help you generate more leads and more sales with best SEO and SERP techniques.  My own opinion suggests that  no expert or consultant can really help generate more SALES, until you shore up the way in which you properly merchandise your inventory.  The car dealers are not alone...Real Estate agents, Powersports dealers, Motorcycle dealerships, RV Lots, Trailer Sales, Heavy Equipment companies and even department stores are overlooking the most fundamental core competency in the new online environment.

"Merchandising is the key.. get this right and your online advertising improves." says Dennis Galbraith, founder of www.revenueguru.com .

Consumers now have side-effects from search engines.
The more they use the likes of www.google.com or www.bing.com, the more the rely on the results. The more they rely on the results, the longer the search for answers.  The right answers get the clicks. Get the clicks..(guess what happens next) Your store gets the sale opportunity

Some thought starters:
- Research starts online 94% of the time for all purchase decisions. Why not hit the consumer during this phase of the sales funnel?

- Bounce rates from your site should be a red-flag that your content is not engaging. The higher the number the more important it is to fix this problem.  Merchandising is the key!

- Mobile phones and more so smartphones are not toys...they are tools in today's environment.  Investing in best of class smartphones instead of digital cameras, video cameras and gadgets can be offset by embracing the power of iPhones and Android Phones. Come on! If you think turning off or limiting the internet access really stops Smartphones in your store, here is a wake up call!

cDemo and the cornerstore app MOBILE Inspector is in the mix again for innovation.  Having the power in your handheld device to properly merchandise your automobile inventory is empowering. This year's 2011 Mashable Awards, Driving Sales Executive Summit, Automotive Website Awards.org and other conference/awards organizations have MOBILE INSPECTOR on their radar.

Mashable
http://mashable.com/2011/11/25/meet-the-2011-mashable-awards-nominees-for-tech/

Driving Sales Executive Summit - Innovation Cup
http://cdemo.com/index.php/blog/90-calgary-tech-company-wants-to-brings-home-the-cup

Automotive Website Awards
http://www.automotivewebsiteawards.com/past-winners/2011-winners/cdemo-mobile-inspector-technology/

written by Jay Radke – cDemo Director of Business Development can be reached by email jay@cdemo.com, on Twitter as @JayRadke or by phone at (780)977-5341

visit Jay's company website at www.cdemo.com

© Jay Radke 2011

Mobile Inspector Video Functionality is Released

• 
• 

Last Updated on Tuesday, 29 November -0001 16:26

Published on Monday, 22 August 2011 10:12

Mobile App upgrade from cDemo Mobile Solutions Ltd. - There is no more need for a video camera, digital camera and pen and paper to sell cars

The Mobile Inspector App can now capture the vehicles video points while they are doing the inspection directly off of their iPhone, iPad or iPod

August 22, 2011, @ 07:00 am
CALGARY, AB - cDemo Mobile Solutions announced today that their Mobile Inspector (Mi) App is available for an update from the Apple App store. It now includes video functionality. The vehicle data collector now can do everything related to the vehicles condition from one device. No more tedious data entry or re-keying, no more trying to read horrible hand writing and no more trying to remember the vehicles options. In addition to being able to capture standard data and photo points, you now have the option to capture short video clips and narration during the data collection process. Once the data collection process has been completed you can stitch the video clips into a virtual walk around which can then be uploaded directly from your iPhone to your YouTube account.


“We are very ecstatic about the release of the video functionality.” said Allan Chell, Founder and President of cDemo Mobile Solutions Inc. “The Biggest problem within the car industry in the online marketplace is incomplete, inaccurate vehicle data. Consumers expectations are that the vehicle they find online are described completely and accurately. With our technology, the Mi App forces the data collector to verify the features, options, equipment and condition. All the information that they capture is backed up by photos and they can now include video and narration to generate a virtual walk around.”

The Mobile Inspector App is available for free at the Apple App store and is available for the iPhone, iPad and iPod devices. Mobile Inspector makes online Automobile Re-Marketing and Listing …. Simple and Easy for Everyone!

“Regardless of experience or age, now anyone can quickly and easily follow step-by-step instructions to professionally document, photograph and video their vehicle. Dynamic Virtual Brochures (VB’s) are instantly generated and immediately available for distribution to your Facebook and YouTube accounts. You can also email the Virtual Brochure to a friend, dealer or link the VB’s URL to your online classified ad, turning a basic classified ad into rich content listing.” said Chell

“If you’re thinking of selling or trading-in you’re car, the Mobile Inspector makes this process incredibly easy! The entire cDemo Mobile Solutions team is sure that this upgrade sets the bar for the automotive industry now that it includes video capture. Mi is by far the easiest way to capture data and distribute the data to where you want it to be displayed”.

Boilerplate

cDemo Mobile Solutions Inc. is a leader in Mobile App Inspection Technology. The technology platform has been developed for over 10 years which allows it be flexible with every user whether they are corporate or consumers.  The Mobile Inspector App is married to a back end dash board that allows you edit, manage and distribute the data that is collected. You can find more information at our website at www.cDemo.com.